Website Design

I designed a new website to solve a problem from the previous site. Through user testing and landlord feedback, we learned that the previous site had an issue where the users had trouble finding the information they needed. The site has been restructured to be more user-friendly and efficient, allowing landlords and tenants to find the services and tools they need more easily without spending as much time on the site. As a result, new design has helped to attract more users to the page. The traffic has increased to 3,000-4,000+ visitors a month on average, representing a 33% increase compared to an average of 2,500-3,000 visitors before the changeover.

Smart Screening Tools

I led the design and built the informational architecture for one of the most advanced tenant screening tools in the marketplace for landlords.

Over the years, Rent Panda discovered that landlords had a fear of renting to "bad tenants" who would not pay rent and cause damage to their property. The landlords also felt that finding a good tenant took too much time and effort. Despite these concerns, landlords needed to know which tools to trust to give them the confidence to make the right choice.

To address these challenges, we created the smartest screening tool that consolidated applicant information into one easy report and ranked tenants based on the best fit for the landlord's rental units. This tool provided landlords with the confidence they needed to make informed decisions about potential tenants, while also making the rental process more efficient and convenient for both parties.

The smart screening tool design keywords are "simplicity" and "ease of use" since the product is targeted toward users aged 30 to 70 who may not be tech-savvy or familiar with complex interfaces. To ensure usability for all users, I utilized simple icons, clean layouts, and text buttons instead of potentially confusing icons. This made the tool more user-friendly and easy to navigate, regardless of the user's tech proficiency.

Information architecture

I built the informational architecture to ensure that users could easily navigate and interact with our product while just focusing on completing intended tasks in the shortest time possible. It also helps to prevent users from getting lost or confused while navigating through the product. The information architecture also allowed me to identify any missing screenings and easily add them to the canvas to enhance the user flows. Additionally, it helped to facilitate effective communication with developers, managers, and other team members.

Figure 1: Information architecture

Landlord's experience

The following images are high-fidelity snapshots of the landlord experience. The first image (figure 2) shows how landlords can customize the application information to pre-qualify applicants. The second and third images (figure 3) are the View Applications page, which displays the rankings of the best candidates for their rental property. The page also provides advanced tools to help landlords decide on the right tenant for their property, including instant credit and background reports, income and expenses reports, and ID verification software.

Figure 2: Customize Your Application Page

Figure 3: View Applications Page

Tenant's Experience

The images below are some high-fidelity snapshots of the tenant's experience. The first image shows that the tenant has been invited to apply for the property and indicates which items are included in the application and whether they need to pay for advanced screening features. The following image displays the tenant filling out their basic information for the application. Our tool goes beyond just assessing credit scores by providing landlords with over 50 assessment criteria data points to ensure a fair rental process for those looking for a new home.

Figure 4: Landing Page, Invitation from a landlord

Figure 5: Completing the application, Current Housing page

Home Sweet Home

I played a central role in generating ideas, planning, and designing the booth space at the conference events. The primary goal was to promote Rent Panda's services to potential new landlords. To begin, I selected a theme for the booth: 'Home Sweet Home,' which aligns well with Rent Panda's friendly and approachable brand tone.

This theme was meant to create a warm and inviting atmosphere for visitors as they entered the booth. I noticed that most conference centers have open spaces, so I want to set our booth apart by making it welcoming and comfortable to attract more visitors and engage them with the brand positively. By creating a homelike environment, I wanted attendees to feel relaxed and interested in learning about Rent Panda's offerings.

To turn the idea into reality, I began by creating a rough mock-up of the booth. This helped me visualize the space and decide on the necessary elements for a successful setup. I came up with a unique layout, using straight display and stand-up banners to create a "room" effect. This not only made the booth cozy but also maintained a professional look. I also designed a cut-out of the Panda mascot with a QR code, which acted as a third person in the booth and welcomed all visitors with a big smile. Visitors could scan the QR code from the cut-out to learn more about Rent Panda.

The booth's success exceeded our expectations, bringing in more landlords with their positive feedback, and increased brand recognition for Rent Panda.

The first impression is always important. I was responsible to design the 8 X dsassas* e`

Printed Collateral

I designed lawn signs, business cards, one-pager, and more to attract more potential new landlords and increase brand recognition, ultimately encouraging them to use Rent Panda's services.

The first impression is always important. I was responsible to design the 8 X dsassas* e`

Paid Ads

I built the social media assets for two campaigns: one in May 2022 to increase website traffic for listings and another in September 2022 aimed at increasing leads for the leasing business.

The May 2022 campaign ran for approximately five days and reached 8,550 people, resulting in 65 clicks on the call-to-action button with a click-through rate (CTR) of 0.76%. These numbers exceeded our expectations, as we usually aims for a CTR of at least 0.50% for this type of campaign.

The September 2022 campaign ran for about 10 days and reached 31,594 people, resulting in 97 clicks on the call-to-action button and a CTR of 0.76%. This CTR was also higher than our usual benchmark of 0.31% for this type of campaign

May 2022 Campaign

September 2022 Campaign

Social Media Animation Assets

I designed eye-catching social media assets, including static images and animated graphics, for Rent Panda's Facebook, LinkedIn, and Instagram channels. These assets had three main goals: educating landlords to make renting easy and comfortable, reaching potential landlords to promote Rent Panda's services, and announcing upcoming events.

To add more impact, I created dynamic animated graphics that highlighted key messages and drew extra attention to the brand and its services. These animations stood out in the busy social media landscape, helping Rent Panda reach a broader audience.

Walkthrough Videos

I edited walkthrough videos for more than 30 rental properties with the goal of promoting them and facilitating the search for the right tenant. To enhance these videos, I designed callout icon assets, adding them to highlight unique aspects of each property, all while ensuring alignment with Rent Panda's branding.

Rent Panda