From Dreams to Reality
In 2019, Red Automotive experienced significant growth, leading to the decision to open a second location to accommodate more customers. The new location would have a larger space and a stronger focus on retail, making it an ideal place to attract new customers. I joined the Red Automotive team to support their brand expansion and contribute new ideas for promoting the new location and its services.
During discussions with Red Automotive, we identified several print collaterals and social media assets that needed to be created before the grand opening. One of the first tasks was to design new business cards for the business. Previously, the owner would write down appointment details and notes on the business cards to serve as reminders for customers. However, the old business cards had a problem; the black background made it difficult to write on them, and they also needed an update to include the new address of the second location.
To address these issues, I revamped the design of the business card. I changed the background color to white, allowing for easy note-taking on the back of the card. I ensured ample white space for the owner to jot down reminders. Additionally, I incorporated the unique Red Automotive branding, providing a professional look with all the necessary contact information and addresses of their locations.
Following the business card project, I faced the challenge of designing a coupon and social media posts for the grand opening day. These assets were vital in promoting the new location and attracting a larger customer base while increasing brand awareness and fostering a strong relationship with existing and potential customers. I successfully delivered all these assets on time, contributing to the success of the grand opening. Red Automotive received warm and welcoming messages from customers, reinforcing the positive impact of the promotional efforts.
The first impression is always important. I was responsible to design the 8 X dsassas* e`
Time for Winter Tires
I created the visual materials for the winter tire promotions, which were shared on Red Automotive's social media platforms. The winter tire service holds significant importance for Red Automotive’s business. The objective was to establish a stronger connection with both existing and potential customers who would be seeking winter tires to navigate the challenging winter conditions.
I ensured brand coherence by seamlessly incorporating Red's distinctive brand tone and style elements into the post. This involved integrating the vibrant color scheme and signature red lines that are synonymous with Red's branding. My intention was to craft visually arresting content that would compel people to pause amid their scrolling and engage with the post. The goal was to create graphics that captivated attention, inviting viewers to absorb and interact with the post's message
The first impression is always important. I was responsible to design the 8 X dsassas* e`
Website Design
I undertook the responsibility of designing Red Automotive's website, a task they had postponed for several years.
My primary objective was to create a user-friendly and intuitive website, eliminating the need for users to invest excessive time in locating information. Incorporating Red Automotive's identity into the website design was a crucial element in order to establish a powerful brand connection, facilitating positive interactions with customers.
The website helped many customers, serving as a valuable resource for customers seeking to inquire about or apply for financial services. It also provided a platform for users to delve deeper into understanding Red Automotive's mission and the spectrum of services they offered.
The first impression is always important. I was responsible to design the 8 X dsassas* e`
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